Norwegian Air Takes on Asian Rivals With $230 Fares to Singapore
- Route is Norwegian’s first Asian destination from London
- Expansion puts Norwegian in competition with BA, Singapore Air
A Boeing 737-800 aircraft, operated by Norwegian Air Shuttle AS, right, passes a Ryanair Holdings Plc aircraft at Gatwick airport in Crawley, U.K., on Thursday, Jan. 10, 2013. Gatwick, acquired by Global Infrastructure Partners Ltd. in 2009 after regulators sought a breakup of BAA Ltd., owner of the larger Heathrow hub, is 30 miles (48 kilometers) south of London and serves about 200 destinations, more than any other U.K. airport, according to flight schedule data provider OAG.
Photographer: Chris Ratcliffe/BloombergNorwegian Air Shuttle ASA will fly from London to Singapore beginning this fall, taking on British Airways and Singapore Airlines Ltd. as it expands its long-haul budget services in Asia.
Tickets on the new route will start at 179 pounds ($230) one-way, with “premium” seats priced from 699 pounds, Norwegian said in a statement Thursday. The service will commence Sept. 28 with four weekly flights from London’s Gatwick airport and will be operated with Boeing Co. 787 Dreamliner aircraft seating as many as 344 passengers.